Pop Con 2020 – Synching My Femininity: Placing Lizzo as the Voice of Popular Feminism

This presentation examines how Lizzo has become a sonic emblem for contemporary feminism through music licensing for television and film. In particular, it analyzes how “Good as Hell,” “Juice,” and “Truth Hurts” serve three narrative tropes associated with female-driven, youth-oriented…

This presentation examines how Lizzo has become a sonic emblem for contemporary feminism through music licensing for television and film. In particular, it analyzes how “Good as Hell,” “Juice,” and “Truth Hurts” serve three narrative tropes associated with female-driven, youth-oriented film and narrative television: self-care, coalition-building, and resilience. In doing so, it argues that her songs’ thematic interest in thick black women’s struggles with self-love are recontextualized through commercial storytelling’s broader appeals to women’s empowerment.

Alexandra Vesey
Assistant Professor, Department of Journalism and Creative Media
University of Alabama

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